Main idea
The World Franchising Group — is the
integrated informational portal, presenting the maximum of franchise
market related information. The World Franchising Group — is the
encyclopedia of franchising. The World Franchising Group —
is the full directory of all franchisors, allowing for free access
to the information. The World Franchising Group —
is a platform, designed for client self-placement of their
franchises on a free basis, using unique FRANCHISE SUPERMSRKET interface,
which is the only free of charge world franchise catalog. The World
Franchising Group — is not involved in politics, and
is neither one of market competition parties, because it does
not earn any membership fees, or other regular payments. The World
Franchising Group — operates at the expense of the consortium’s
founders, through charitable support and donations of franchising market
participants and advertising.
Slogan
The World Franchising Group — Unified
Informational Portal
Mission
Systematization of knowledge on the global
franchise market. Creation of a common information space for
professional market players (associations, consulting, legal, media, financial
and other companies), franchise buyers and sellers, investors, students and
teachers. Providing equal opportunities for young and promising franchise’s
promotion. Presentation of all relevant professional participants
of the franchise market in the provision of services
to franchisees, franchisors, investors, academic and scientific bodies.
Promotion of contemporary franchising technologies for development
of small and medium-sized businesses (SMEs). Formation of fast-paced
and accessible market for franchise startups. Providing equal opportunities for
young and experienced franchisees to promote their brands and ideas.
Creation of a integrated academic and scientific site for the world
of franchising.
Goal
For franchisors: To attract interest of small and medium-sized businesses
to the franchising market. Make franchise a popular business tool for
young and growing companies.
For franchisees and investors: To promote franchising
as a business tool for beginning entrepreneurs and interested
investors, by the means of creating an integrated global
directory of franchises — Franchise Supermarket.
Strategy
For franchisors: Create affordable conditions for promotion of their all level
franchises by the means of free self-placement of franchisor
information about their franchises at the integrated franchising
information portal — World Franchising Group, and
at the worldwide directory of franchises — Franchise
Supermarket.
For franchisees: Gather together and constantly update all the fragmented information
on franchise market for its presentation to investors and potential
franchisees, to franchisors and professional market participants
on the free of charge basis.
Components of the
project
It consists of the following components:
- Integrated informational portal
- World franchise directory
(www.franchise-supermarket.com)
- Forum & expo
- Business consulting
- Franchise academy
- Media Holding
